Telemundo announced it has joined forces with the Red Cross to present a full day of special programming across all of the network’s daily shows and digital platforms on Friday, September 1st. Complementing the continuous news coverage led by Telemundo’s news anchor Jose Diaz-Balart and the local station’s news reporters, the awareness and fundraising initiative will help collect funds for the victims of the devastating Hurricane Harvey, a large segment of which are Hispanics, through www.elpoderenti.com/cruzroja or by calling 1-800-596-6567. The Red Cross day begins with morning show “Un Nuevo Dia,” (7a/6c), where Roberto Baltodano, spokesperson for the Red Cross will join the show’s hosts, and continue with “Suelta La Sopa” (3p/2c), “Al Rojo Vivo con Maria Celeste” (4p/3c), “Noticias Telemundo” (6:30p/5:30c) and “Titulares y Mas” (11:35p/10:35c).
“The Red Cross is working around the clock in extremely challenging conditions in Texas to help people impacted by Hurricane Harvey,” said Gail McGovern, president and CEO at the American Red Cross. “We couldn’t do it without the generosity of our amazing donors – like NBCUniversal Telemundo Enterprises. With their support the Red Cross can be there when disaster strikes to respond with shelter, food and the necessary supplies to ensure people are cared for, and to help during the recovery process. We’re extremely grateful for their support.”
“As part of our mission to serve our community, we are proud to partner with the Red Cross to help raise funds for the thousands of victims in Texas,” said Cesar Conde, Chairman, NBCUniversal Telemundo Enterprises. “The Red Cross is an outstanding organization and the great work they are doing is inspiring. We are working with them around the clock, at the national and local level, to get the message out and help the victims and heroes of Texas at this time of great need.”
Locally, Telemundo stations, including Telemundo Houston, will continue their around-the-clock and in-depth coverage including live breaking news from the affected areas. In addition, today Telemundo62 Philadelphia and Telemundo 20 San Diego will host phone banks with sister stations NBC10 Philadelphia and NBC 7 San Diego. Meanwhile, Telemundo 51 Miami will air a special 30-minute program “Ayuda a Victimas de Harvey” today at 5 PM, live from Hard Rock Stadium in Miami where supplies are being donated by South Floridians to support hurricane relief efforts. NBC 6 in South Florida will also air a half-hour program beginning at 5:30 PM that will highlight the region’s hurricane relief efforts. Tomorrow, Telemundo 52 Los Angeles and NBC4 Southern California will host a phone bank to support American Red Cross efforts.
In addition, on Wednesday, September 6, Telemundo Puerto Rico will host a phone bank in partnership with the local American Red Cross chapter to raise funds for individuals and communities affected by Hurricane Harvey; Telemundo 48 Area de la Bahia and sister station NBC Bay Area will also host a phone bank to support hurricane victims.
Telemundo is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. The network features original scripted dramas from Telemundo Studios – the #1 producer of Spanish-language primetime content – as well as non-scripted productions, theatrical motion pictures, specials, news and first-class sports events. The network reaches 94% of U.S. Hispanic viewers in 210 markets through its 16 owned stations and 55 broadcast affiliates. Telemundo also owns WKAQ, a local television station serving Puerto Rico. Telemundo is part of NBCUniversal Telemundo Enterprises, a division of NBCUniversal, one of the world’s leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation.
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